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It is important for companies to maintain a strong web presence, especially in this digital age. search engine optimizationis essential for local companies. Local SEO means optimizing your site and your online presence in order to be at the forefront of the search engine results when customers search for similar businesses near you. To get you started, here’s what you need. Read more now on houston local seo.

What is local SEO (local search engine optimization)?

Local SEO is digital strategy for businesses to improve their local visibility. Search results for local searches are listings which appear when someone is searching for a business or service in a particular location. As an example, say you are the owner of a pizzeria in New York. When someone types into Google “pizza close to me”, you’d like it to show up at the top.

Why Is Local SEO Important for Businesses?

Local SEO can be important in many ways.

The search engine helps to reach customers in your locality who are actively looking for businesses similar to yours.
Your website visibility will be improved, allowing potential clients to easily find you.
This will increase the foot-traffic in your store and your site traffic.
Local search helps you to stand out against your competitors.
The Local SEO Optimization Process

Google My business listing : Claim, optimize and claim your listing.
Google My Business lets businesses manage their web presence, which includes Google Search as well as Google Maps. The Google My Business page can be claimed and optimized to ensure your company appears in the local search results. It can also provide your customers with information about your business, such as phone numbers, hours, and your address.

Google My Business listings can be optimized by:

Give accurate information
You can choose the categories most appropriate for your company.
You can add photos about your business, products/services and more.
Encourage your customers to write reviews
Local Keywords for Your Website
For your website to be ranked well for local search, it must contain local keyword. It is important to use keywords related to your locality and business in the metadata and content of your site. As an example, if your business is a Miami dental office, it’s important to use keywords such as “Miami Dentist” and “dental services Miami” on your website.

The following are some suggestions for optimising your website to include local keywords.

Your city and state should be included in the description of your website.
Create location-specific landing page for every business branch (if yours has more than one).
Every page of your web site should include your business’s address and contact number.
Content relevant to the local audience can be created, for example news articles or blog entries .
Build local citations, and backlinks
Citations, and backlinks represent two factors important to search engines when they determine a website’s authority. Citations include mentions in other websites of your name, your address and your phone number. Backlinks refer to links pointing from another website back at your own. In order to boost your local search engine optimization, you must build high-quality links and citations.

Here are some suggestions for creating local Citations as well as backlinks:

You should submit the information of your business in local directories as well as citation sites. These include Yalp Yellow Page (such As Angie’s list), The Yellow Pages .
Contacting local businesses, asking them if it is possible to guest-post on their blogs or to provide a link to your web page.
There are many ways to advertise your business. One is by sponsoring or participating in local events.